The problem for many field service software solutions is that it’s hard to grow. Today’s market requires leaner teams that can do more with less. So how can you drive revenue and increase the value of your platform without a huge investment in new product features or sales teams? According to The Strawhecker Group, 67% of field service software has already started embedding payments or expect to implement payments soon.
If your platform already supports core workflows for field service professionals like customer management, project tracking, invoicing, and estimates, adding embedded payments isn’t just a “nice-to-have.” It’s a real lever for growth, but only if your users are actually processing payments with your technology.
TL:DR
For field service software—used by HVAC, plumbing, electrical, and landscaping businesses—payment attachment is the percentage of your customers who actively use your integrated payment solution.
Instead of a technician using your software for scheduling and invoicing and then collecting payment with a separate app or card reader, they can handle the entire transaction within your platform.
Your software has already built the trust and streamlined the workflow. The next step is ensuring your payment solution is not just available, but an integral part of how your users get paid.
By treating them as a core part of your platform, you can unlock three powerful growth levers:
- A new, scalable revenue stream: Earn a percentage of the transaction volume that flows through your system, creating a revenue source that can grow faster than your subscription income.
- Increased product stickiness and reduced churn: When payment processing is a core part of their daily operations, it’s much harder for a customer to leave your platform.
- Deeper data insights: Gain valuable insights into your customers’ businesses, such as average job size and daily transaction volume, helping you make smarter product and business decisions.
The payment attachment problem
You may have already embedded payments, but if your users aren’t adopting the feature, you’re leaving money on the table.
Most platforms that don’t focus on enablement see an attachment rate of less than 50%. This means that while you help customers with their core workflows, they leave your platform at the most critical moment: when they need to get paid.
This creates several problems for your users and your business:
- Inconsistent workflows: Users are forced to juggle multiple apps and platforms, creating inefficiency.
- No payment visibility: Neither you nor your customer has visibility into payment status from within your platform.
- Lost revenue: You miss out on the valuable transaction volume that could be a significant revenue stream for your business.
The field service embedded payments playbook
To successfully turn payment attachment into a growth lever, you need a strategic approach. Here are the key steps for a payments-led growth strategy:
1. Make onboarding a breeze
A smooth onboarding process is crucial for driving adoption. Your field service businesses should be able to activate payment processing within minutes, not days. The easier it is to get started, the more likely they are to do so.
2. Align your teams for payments-led growth
Your sales, marketing, and customer support teams must be aligned to promote payment adoption.
- Sales: Train your sales team to sell the value of embedded payments as a core benefit that helps customers get paid faster and more efficiently.
- Marketing: Create content that highlights the benefits of using your platform’s payment features.
- Support: Your customer success and support teams should be able to answer questions and help users troubleshoot payment issues.
3. Educate your users
Don’t assume your customers will just “get it.” Provide clear tutorials and guides that show technicians how to send an invoice with a built-in payment link or accept a credit card payment on-site. Highlight how this simplifies their workflow and saves them time on administrative tasks.
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Choosing the right partner for a payments-led growth strategy
Payments-led growth creates company-wide alignment and turns payments into a significant and scalable revenue contributor. But to execute this strategy successfully, you need more than just a payments API; you need a partner with expertise in payments, technology, and adoption.
Stax Connect is designed specifically for field service platforms that are ready to grow through payments. Here’s why Stax is the right fit:
Flexible technology
Stax Connect provides the flexible technology you need to get to market fast. With a white-label portal and all-in-one payment API, you can embed payments seamlessly while maintaining your brand’s look and feel.
Payments and adoption expertise
Payments are complex, from security and compliance to underwriting and risk management. Stax provides the payments expertise to handle the heavy lifting, so you don’t have to. Beyond technology, Stax offers sales and marketing playbooks, as well as dedicated support teams to help you maximize payment attachment and adoption.
Focus on your core product
With Stax as your partner, you can stay focused on what you do best: building the best field service management platform. Stax helps you turn payments into a growth engine, creating a new revenue stream that scales with your customers’ success.
Your FSM platform already powers the workflows your clients depend on. Payments-led growth lets you monetize those workflows, deepen your value proposition, and create a revenue stream that grows with your customers’ success.
Stax is here to help you build the strategy, integrate the tools, and activate the outcomes.
Let’s get started.
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