Fuel Your Platform With While Label Payment Processing

Enable a new stream of revenue with flexible technology that seamlessly integrates with your platform.

 

Request a Demo

Payments Expertise

Stax learns your business to create a custom payments strategy and integration so you can launch your payment product quickly. We handle safety, security, and compliance for you.

Flexible Technology

Fully white-label our payment processing portal, or integrate payments by building on just one API, adding features that make the most sense for your customers.

Adoption Expertise

A dedicated Partner Success Team works with you to accelerate adoption on your integrated payment platform. From tokenization and migrating your existing sub-merchants, to selling and marketing payments with your existing technology stack.

How Stax Connect Works

Growing your SaaS platform is a powerful combination of customer retention, acquisition, creating lifetime value, and enhancing your product features. But what if you could grow with payments? Introducing Payments-Led Growth: Stax Connect combines Payments Expertise, Flexible Technology, and Adoption Expertise to make white label payment processing successful on your platform.

payments-led growth with stax connect

White Label Payment Processing With Payments-Led Growth

Having white label payment processing by partnering with Stax Connect combines the monetization power of payments with the control and security of your own infrastructure. Fuel your platform by enabling integrated payments and enhance your user experience.

payments led growth vs saas growth

White Label Payment Processing

Today, it’s a given that eCommerce and digital payments have taken the world by storm. And while we might all know that it’s big, it’s worth asking: just how big is it?

To answer that, consider the fact that digital payment penetration is at 89%, meaning nearly 9 out of 10 Americans use digital payments in one form or another. What’s more, the global online payment market volume was expected to reach $8.5 trillion by 2022, and is projected to reach a whopping $15.17 trillion as early as 2027.

Clearly, digital payments are here to stay.

The industry is championed by the organizations like ISVs and SaaS companies, which in part keep growing by providing integrated payments. However, building the infrastructure to facilitate payments costs more than most companies can afford.

Enter white-labeled payment processors.

Never heard of them, or not quite sure what it means or if you need one?
In this article, we’ll break down everything you need to know about white-labeled payment processors, so you can make the most informed choice for your business.

What is White-Labeled Payment Processing?

We’ve previously talked about the differences between payment processing and a payment gateway, but here’s a quick summary in case you aren’t familiar.

A payment processor is a financial institution that takes care of your company’s online and in-person transactions, usually by providing the equipment you need to accept payments (generally a POS terminal).

On the other hand, a payment gateway is essentially an online POS terminal used for card not present (CNP) transactions, like phone purchases or online transactions. You need both a payment gateway and a payment processor to complete these transactions, but only a payment processor when you use your credit card or make a contactless payment using your card or phone in person.

If you use a payment processor, the company offers its payment technology services to you. For example, if you used a payment processing company called PayGo, when your customers wanted to check-out on your site or renew their SaaS subscription, they’d be redirected from your company site to PayGo’s website, where they would then complete the purchase.

With a white-label payment processor, you’d still use a payment processing company to facilitate your payment. The difference is that now, you’d be able to fully customize the entire payment experience, aligning it with your brand identity.

From payment pages to dashboards, white-labeled payment processing helps brands strengthen their relationship with their customers with a fully on-brand experience. Basically, this makes it possible for companies like ISVs to start facilitating payments themselves, all without actually being a payment processor (in other words, offering integrated payments.)

Ready to Join the Payments-Led Growth Rocketship?

Payments-Led Growth will accelerate your SaaS platform with a new pillar of revenue, reduce user churn, and boost your insights with valuable data.

Rocket-Accelerator_X-Factor

What Are The Benefits of White-Label Payment Processing?

If you’re in the eCommerce game, here are the top 5 reasons why it might make sense for your company to jump into the world of white-label payment processing and outsource your transactions to keep a competitive edge.

Increased branding and customer loyalty

Most customers are exposed to hundreds of brands daily, so it’s critical that you stand out and ensure you have a cohesive and strong brand identity to remain top-of-mind for your consumer.

Redirecting them to another organization’s website, however, will weaken the relationship your brand has with their consumer.

A white-labeled payment processor allows you seamlessly integrate payment options into the services you already offer, which means you’ll benefit from more valuable touch points with your customers. Plus, instead of having the payment service provider’s URL show up when customers make an online payment, they’ll only see your company’s URL, further improving your brand consistency.

Ability to customize payment processing features

With white-labeled payment gateway services, you’ll be able to make the payment experience look just how you want it. For example, you can personalize the payment experience with your own brand identity assets (logo, fonts, etc.) and even customize what services or features are available to customers. This way, SaaS companies and eCommerce merchants are in complete control of the merchant experience.

Flexibility in pricing and revenue sharing

Gone are the days of brick-and-mortar merchants charging exorbitant fees. Instead, organizations can now work with a reliable white-labeled payment gateway provider offering transparent fees. Even better, it’s possible to monetize payments and unlock a new revenue stream.

It’s a piece of cake to integrate revenue sharing into your way of working, which means companies can earn money from network and transactional fees. Even better, by working with a payment facilitator, there’s no acquiring bank to split any revenue with, which means better profits.

Access to a wider range of payment processing options

Without a white-labeled payment provider, chances are high that you might only take payment methods like cash, card, or check. As consumers diversify how they pay, keeping up with the trends is important to ensure they don’t take their business elsewhere. Using a robust payment provider with white-labeled functionalities (like Stax Connect) means you’ll be able to accept a wider range of payments like NFC or contactless payments, mobile transactions, hosted payments, and more.

How To Choose a White-Label Payment Processing Provider

If you’re ready to harness the benefits of partnering with a white-label payment partner, there are a few factors you should be aware of to ensure you get the best out of your future partnership. Here are the top things to keep in mind:

Reliability and security

Remember, your customers (or sub-merchants) will be making and/or receiving payments via your platform. If something goes wrong, it’s your brand’s reputation on the line. To avoid any hiccups, find a partner that’ll put security and regulations front and center and will handle the underwriting and risk management for you.

If they’re PCI DSS compliant, you’ll be able to rest easy knowing they’re committed to protecting your data (and customers’ info) with state-of-the-art security measures. Other questions you should consider asking when shopping around include:

  • What kind of anti-fraud, due diligence, and KYC measures do they have in place?
  • Do they use safety measures like tokenization?

Flexible payment processing options

An excellent white-labeled payment provider will have flexible options that will help you scale your SaaS company as needed. Whether you want to take ACH, split or recurring payments, or some other form of card-present or CNP payment, work with a provider that empowers you to create a customized payment strategy you can flawlessly integrate alongside your services.

Deep integrations with payment-related tools and services

If you start using a white-labeled payment provider, you shouldn’t be expected to give up on everything you used before. By integrating white-labeled payment methods into your current workflow of using tools like Xero, Monday.com, or Mailchimp, companies can better automate and streamline their workflow, leading to increased productivity and reduced costs. The end result? More time to focus on your business.

Fuel Your SaaS Platform With Payments-Led Growth

Our experts are ready to help you launch into Payments-Led Growth. Ready to board?