How Adopting Stax Connect Plus Transformed Internal Lift &Amp; Customer Experiences For Clienttether

ClientTether is a top-rated franchise CRM purpose-built to support the entire franchise life cycle, from initial development to long-term success. Born out of real need, ClientTether unknowingly filled a critical gap, quickly becoming a trusted leader in meeting the unique challenges of franchise systems. By empowering corporate franchise teams to streamline both franchise development and ongoing unit support, ClientTether helps franchises grow smarter, faster, and more efficiently.

Challenge

ClientTether’s partnership with Stax began with a familiar goal: delivering seamless, embedded payments to its customers and franchisees. While ClientTether adopted most of Stax Connect’s payment solutions, it initially opted to handle payment support internally.

However, with limited internal payments experience and minimal bandwidth to provide the level of support needed for their specific needs as a franchise CRM, the backend support of the payments process failed to meet expectations.

Customers were frustrated by unanswered questions and unresolved processing issues.

“Integration was good and getting payments to process was good, but once the transaction happened or there was a problem, the level of support required was not in our wheelhouse.” – Kurt Brown, Head of Client Success & Implementation, ClientTether

Impact

Dedicated and comprehensive support can be difficult to find within a payment processor–let alone one that can meet the needs of a franchise CRM. That’s why Stax takes great pride and responsibility in understanding their partner’s industry, specific needs, and their customer’s pain points.

ClientTether ultimately decided to lean into Stax’s offerings further by adopting Stax Connect Plus, Stax’s referral model that handles payments from beginning to end. So, not only was providing payments support no longer weighing on the ClientTether team, but they had harnessed the full power of Stax’s payment knowledge with Stax Connect Plus. Since shifting into the program, ClientTether has reduced merchant support tickets by 70% with Stax’s tier 1 support team and has a 67% close rate on new merchant applications.

Stax Connect Plus is an exclusive offering that enables customers to tap into our deep expertise in selling and supporting payments, helping them unlock new revenue opportunities and optimize payment processes.

For ClientTether, Stax leveraged its in-depth knowledge of payment processing and its understanding of the unique needs of a franchise CRM to deliver the support necessary to enhance ClientTether’s franchisees’ payment systems, ensuring that ClientTether franchisees could resolve payment issues quickly, reducing downtime and improving overall customer satisfaction.

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Highlights

“I don’t have to worry about payments anymore, and that’s a great thing about our partnership with Stax.”

Since switching to Stax Connect Plus, ClientTether has seen:

  • 70% reduction in merchant support tickets
  • 67% close rate for new merchants

When it was clear that ClientTether needed a solution to their payment support woes, Kurt rallied for leaning into the partnership with Stax, “It was a great relief for the team when Stax took payments support off our plate,” Kurt said.

The further adoption of Stax Connect Plus made the seamless payments process even more complete for the ClientTether team. Kurt echoed this sentiment, “I don’t have to worry about payments anymore and that’s a great thing about our partnership with Stax.”

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Accelerate payment revenue with Stax Connect Plus

Leverage our deep experience in selling and supporting payments to see an increase of payments revenue and customer satisfaction.

Contact us today to talk with a business development specialist about maximizing your revenues with end-to-end embedded payments.

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