The best ISVs go beyond simply providing merchant services. They also invest in their client’s success and help them thrive. One way to do that is by providing merchants with more tools and options to boost conversions, attract customers, and streamline transactions.
In line with that, we’re thrilled to announce that Stax Connect ISVs can now give merchants the ability to accept PayPal, Venmo, and Pay Later (BNPL).
Talk to salesWhy Enable PayPal for Your Merchants?
Adding PayPal to your list of accepted payment methods opens up a range of benefits for you and your merchants alike.
Benefits for merchants
Increase conversions – The primary advantage of adding PayPal, Venmo, and Pay Later as payment options is that they enable merchants to boost conversions.
Consumers have a 46% higher checkout conversion rate when PayPal is an option at checkout.¹ What’s more, businesses see a 28% increase in checkout conversion when PayPal is available at checkout.
On the BNPL side, letting customers know you offer Pay Later options can help increase average order value by up to 55%2.
As one of the most familiar and trusted payment brands, PayPal gives customers confidence, reducing friction and increasing sales and AOV.
Tap into a broader customer base – PayPal has 400+ million active users worldwide, including high-intent shoppers who prefer using PayPal for security and convenience. This integration also helps you connect with Venmo users. Industry data shows that there are 92 million consumers who use their Venmo balance.3
When you offer PayPal, your merchants can attract more customers—especially those who favor digital wallets and buy-now-pay-later options.
Improve the customer experience – More payment options pave the way for a better checkout experience.
With PayPal, Venmo, and Pay Later, customers can pay how they prefer, whether splitting a purchase into installments or using their go-to digital wallet.
In short, a frictionless checkout keeps customers happy—and coming back for more.
Benefits for partners
Improve stickiness for current merchants – The more value you provide, the longer your clients stick around. By enabling PayPal, Venmo, and Pay Later, you give them the payment flexibility they need to keep customers happy and sales flowing.
Offering seamless, trusted payment options strengthens your role in their business, which then promotes long-term retention.
Attract more potential merchants – Stand out in a crowded market by offering payment options that customers actively prefer. With its significant user base, PayPal is a must-have for businesses looking to expand their customer reach.
When you support widely trusted payment methods like PayPal, your platform becomes more attractive to merchants who want a future-proof solution.
Increase revenue – More payment options lead to higher transaction volumes, which means more revenue for you. With Stax Connect, ISVs can tap into multiple revenue-sharing opportunities, from transaction fees to value-added services. From growing your payments business to driving more residuals, enabling PayPal and BNPL helps you maximize earnings while giving merchants a powerful way to drive sales.
How to Implement PayPal, Venmo, and Pay Later (BNPL) as Payment Options
Ready to enroll your merchants in PayPal? Once a merchant is approved, they’ll just head to their settings and make sure that PayPal, Venmo, and BNPL (or a combination of the three) are selected as checkout options.
On the Stax.js side, our implementation team will be there to assist from beginning to end so you can ensure a smooth setup with minimal friction for your merchants. So whether you need technical guidance or are looking for best practices, we’re here to help every step of the way.
How to Get Started
Stax Connect is hosting a webinar to walk you through the integration process, share best practices, and answer any questions. Register for the event to gain expert insights and get all the details on how PayPal, Venmo, and Pay Later can drive more revenue for you and your merchants.
Webinar registration
1. Nielsen Behavioral Panel of USA with 29K SMB monthly average desktop purchase transactions, from 13K consumers between April 2022-March 2023. Nielsen Attitudinal Survey of USA (June 2023) with 2,001 recent purchasers (past 4 weeks) from SMB merchants, including 1,000 PayPal transactions & 1,001 non-PayPal transactions.
2. Legal disclaimer: Globally, the PayPal Pay Later average order value (AOV) is 55% higher than standard PayPal AOV for merchants with upstream messaging. Based on an internal PayPal data analysis of Pay Later retailers, October 2020 through August 2023. Data inclusive of transactions using PayPal Pay Later products across 7 markets (US, UK, AU, DE, FR, IT, ES).
3. PayPal Internal Data – 2023.
